Okay, so this couple (man and woman) comes in the other day and immediately goes to the back of the store, just like everyone else does (don’t ask me why, human nature I guess.) They ignore my offer to give them some help should they need any. Twenty minutes later, they’ve slowly worked their way to the front. Finally after conferring with each other, the woman approaches me and says, “What kind of place is this? I know it’s a wine shop but I don’t recognize a single wine. I’ve never had this happen to me before, and it’s really weird.”
“Really?” I reply. That’s fantastic! You’ve just made me very happy.”
She peered around me in search of my second head and whined, ”But you don’t understand! Where are wines I know like (blank) and (blank) and (blank)?”
I smiled. ”We don’t sell (blank) and (blank) and (blank) because any nit-wit can sell them. Besides, that’s not selling, that’s just putting something on the shelf and letting it sell itself because everyone knows it. Not fun. Not good wine. Not this store. ”
She continued to stare at me. ”But aren’t you supposed to sell wines that people know and like? Isn’t that why you’re in business?”
”People do like these wines once they’ve tried them,” I explained. They just don’t know them at first. They trust me to introduce them. If you want (blank) and (blank) and (blank) I’d be happy to direct you another place that sells that stuff.”
She just shook her head. “I’ve got to think this over,” she muttered, and then they left, dazed and confused. I hope they didn’t wander into traffic or anything.
I get this a lot. But you know, where’s the fun in giving folks what they already know? The couple never returned. I sure hope that they found their (blank) or (blank) or (blank). No doubt, they did. Their loss.
Hey, out there! It’s a new year! A new decade! Try something out of the ordinary! Life’s short, live it.
